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giovedì 31 luglio 2008
Victor Banda
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Sfigato
lunedì 28 luglio 2008
Gli azzurri in partenza per Pechino
E quindi... nuoteranno nudi?!
ANSA: Pechino: nuoto, divorzio Fin-Arena Conseguenza della 'guerra dei costumi'
L'Arena non e' piu' lo sponsor della nazionale di nuoto italiana: la rescissione del contratto e' consensuale. Si tratta dell'ennesimo atto della 'guerra dei costumi' cominciata con l'approdo sul mercato del rivoluzionario materiale utilizzato dalla Speedo. La Fin ha deciso cosi' di non vincolare i propri nuotatori all'utilizzo del costume da gara fornito dal proprio sponsor tecnico nel corso degli imminenti Giochi Olimpici.
Da quì il titolo.
E quindi... nuoteranno nudi? Tutti incollati alle tv! Ah ah
L'Arena non e' piu' lo sponsor della nazionale di nuoto italiana: la rescissione del contratto e' consensuale. Si tratta dell'ennesimo atto della 'guerra dei costumi' cominciata con l'approdo sul mercato del rivoluzionario materiale utilizzato dalla Speedo. La Fin ha deciso cosi' di non vincolare i propri nuotatori all'utilizzo del costume da gara fornito dal proprio sponsor tecnico nel corso degli imminenti Giochi Olimpici.
Da quì il titolo.
E quindi... nuoteranno nudi? Tutti incollati alle tv! Ah ah
mercoledì 23 luglio 2008
Miguel Bosé a 20 anni
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lunedì 14 luglio 2008
Sugar Baby Love... stupendo!
Sugar Baby Love
Date of production: 2006
Context
Although the gay community has been especially aware that prevention is needed since the start of the Aids epidemic, there has been a revival of unprotected practices in the last years. Today, homosexuals represent almost one quarter of newly diagnosed cases and more than 4 discover they are HIV positive each day.(INVS data)
Objective
Day after day, in the field, AIDES militants note it is difficult for gays to protect themselves optimally. Aware of the need to send more messages adressing them, AIDES has decided to produce a new consciousness raising ad with the TBWA\PARIS agency. The film follows the line of "Baby, baby", produced in 2005 by Wilfrid Brimo (Wanda) to promote the image of condom use for a fully satisfying sexuality. This success naturally inspired this commercial.
Project
Also produced as a video to the rhythm of the "Sugar Baby Love" track by the "The Rubbet’s" band, the film humoristically relates the love life of a young boy, and then young man, who after discovering his homosexuality lives his sexual identity, although victim of homophobics attacks. We follow him as years go by, in search of true love. Meanwhile, he protects himself during encounters by using a condom.
The final message is still: "Live long enough to find the one!"
This campaign plays on codes which are specific to the homosexual community, up to the point of caricature, in order to promote the use of condom. But it also aims at denouncing the discrimination gay people living in accordance to their sexual orientation have to go through. Recent attacks are a terrible reminder of this.
Distribution
Free broadcasting on ARTE, Canal +, M6, Pink TV and LCP-la Chaîne parlementaire.
Partnership with the SNEG (Syndicat national des établissements gays – National union of gay establishments) and the Interpride-Gay Pride coordinating committee for distribution trough their networks.
Partners
Agency: TBWA\Paris (http://www.tbwa-france.com)
Creative director: Erik Vervroegen
Copywriter: Véronique Sels, Eve Roussou
Agency producer: Christine Bouffort
Production: Wanda Productions (http://www.wanda.fr)
Film director: Wilfrid Brimo
3D: Mikros Image (http://www.mikrosimage.fr)
Music: "Sugar baby love" by The Rubbet's (Universal Music)
Film length: 3’
This video has been awarded a Silver Lion prize at the International Advertising Festival of Cannes – June 2006.
[www.aides.org]
Date of production: 2006
Context
Although the gay community has been especially aware that prevention is needed since the start of the Aids epidemic, there has been a revival of unprotected practices in the last years. Today, homosexuals represent almost one quarter of newly diagnosed cases and more than 4 discover they are HIV positive each day.(INVS data)
Objective
Day after day, in the field, AIDES militants note it is difficult for gays to protect themselves optimally. Aware of the need to send more messages adressing them, AIDES has decided to produce a new consciousness raising ad with the TBWA\PARIS agency. The film follows the line of "Baby, baby", produced in 2005 by Wilfrid Brimo (Wanda) to promote the image of condom use for a fully satisfying sexuality. This success naturally inspired this commercial.
Project
Also produced as a video to the rhythm of the "Sugar Baby Love" track by the "The Rubbet’s" band, the film humoristically relates the love life of a young boy, and then young man, who after discovering his homosexuality lives his sexual identity, although victim of homophobics attacks. We follow him as years go by, in search of true love. Meanwhile, he protects himself during encounters by using a condom.
The final message is still: "Live long enough to find the one!"
This campaign plays on codes which are specific to the homosexual community, up to the point of caricature, in order to promote the use of condom. But it also aims at denouncing the discrimination gay people living in accordance to their sexual orientation have to go through. Recent attacks are a terrible reminder of this.
Distribution
Free broadcasting on ARTE, Canal +, M6, Pink TV and LCP-la Chaîne parlementaire.
Partnership with the SNEG (Syndicat national des établissements gays – National union of gay establishments) and the Interpride-Gay Pride coordinating committee for distribution trough their networks.
Partners
Agency: TBWA\Paris (http://www.tbwa-france.com)
Creative director: Erik Vervroegen
Copywriter: Véronique Sels, Eve Roussou
Agency producer: Christine Bouffort
Production: Wanda Productions (http://www.wanda.fr)
Film director: Wilfrid Brimo
3D: Mikros Image (http://www.mikrosimage.fr)
Music: "Sugar baby love" by The Rubbet's (Universal Music)
Film length: 3’
This video has been awarded a Silver Lion prize at the International Advertising Festival of Cannes – June 2006.
[www.aides.org]
lunedì 7 luglio 2008
domenica 6 luglio 2008
I love Oscar Pistorius
Mamma, Bernardo!
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mercoledì 2 luglio 2008
Italian Pride...
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